MN Millennial Farmer will provide clearly stated strategies and
MN Millennial Farmer will aim to deliver a strong return on
investment to sponsors, by providing appropriate media, product
placement and sponsorship leverage opportunities according to level of
Where possible, MN Millennial Farmer will deliver opportunities for
sponsor’s employees to participate.
MN Millennial Farmer and sponsor will form a formal agreement or
contract that details the mutually agreed upon sponsorship conditions.
This agreement will include:
Reporting and Evaluation Requirements
Quantified Audience Exposure
93.3 % Male
6.7 % Female
70 % Farmer and Ranchers
New Subscribers Each Week
WE'D LOVE TO FEATURE YOU
FEATURING YOUR BRAND
SOCIAL MEDIA PROMOTIONS
“I enjoyed the opportunity to work with Zach Johnson on a video project during the 2017 harvest season. Zach brought a unique spark
of cleverness and creativity to the video, which helped to amp up the overall enthusiasm me and my team had for the project. He was
easy to communicate with and was eager to understand what I was looking for in the project and what kind of details I needed, but
also flexible enough to add his own perspective and flair to it. Our final product was unquestionably a success. I look forward to the next time when our project paths cross again.”
Managing Editor, Agriculture and Rural Lifestyle
"Zach Johnson has been an active brand partner of WD-40 Company since 2017. WD-40 honors the men and women, like Zach,
who roll up their sleeves every day and Live Life Hands On in every day or extreme, cannot fail situations. It’s been a pleasure to
work with WD-40 and share Zach’s story to inspire the next generation of farmers who rely on WD40 Brand products to help
them get the job done right."
Nuffer, Smith, Tucker
"As a small business owner, the past decade has been an insane marketing blur. Things have changed so incredibly fast that it took
our company some time to catch up with the times. Gone were the days that a print ad in Tractor House was an effective marketing
tool. The digital age was upon us, so much so that I’m was at a complete loss as to what was even effective marketing anymore.
So I, like everyone else, turned to the interwebs. People are making money hand over fist here they said, bring in a zillion billion
customers with the RIGHT ad they said. I want to find all those people that “said” and poke ‘em in the eye. And I digress, so even
though I, as an individual, consume a great deal of videos from YouTube and gain a lot of knowledge from those videos, it was a great mystery to me on how to properly utilize this resource for myself. I tried posting videos about our company, about our products, I’ve tried it all (well, at least I told myself that). Well, that all changed, when we decided to begin utilizing Zach as an “influencer”. I’ll
also let you all in on a secret, I hate change, I mean, I REALLY HATE CHANGE, and this was felt like a weird thing to do. Pay
someone and give them free stuff to make videos, crazy talk!! Well, I can say after working with Zach for close to a year, that the
impact has been awesome. His videos create an incredible amount on buzz around our products in an incredibly organic way,
something I never, ever saw from traditional advertising. The great part about it, I can post also his videos on my own YouTube page,
taking advantage of Zach’s popularity in search terms. I now have about a dozen influencers that I work with, but bar NONE as
effective as Zach and definitely none as entertaining to watch. If you get the opportunity to work with Zach, take it, you won’t regret it. It won’t be long before he can’t accept any more sponsors and then you’ll be sad you missed the chance."
Sales & Marketing Executive Director
Dakota Micro, Inc.
"Zach and Becky Johnson are farmer-members of Farmers Business Network, so we first met them when they joined FBN and our
teams had an opportunity to learn more about their farm operation. Of course, we had heard about their wildly successful YouTube
channel, and really felt that Zach had a fresh voice and an authentic perspective about what it looks like to farm in the U.S. today.
He stays true to why he started his channels, even as his platform has grown, and we’ve been really excited to partner with him on
making content and telling stories that help farmers become more profitable, take less risk, be more independent, and ultimately
keep farming for the future."
Head of Brand and Content
Farmers Business Network | FBN
“I first met Zach at a farm show and was immediately taken by his professional engagement and personable demeanor. After watching his content and seeing how he moderated the comments on his page, I knew partnering with Zach would be an advantageous
opportunity. Zach took the idea and ran with it, creating content I had never imagined, but that spoke to his audience and created a
win-win for both of us. I will look for future opportunities to partner with Zach and cannot wait to see what he does next.”
Public Relations North America Manager